What is Affiliate Marketing

Affiliate marketing is performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought to the business through the affiliate's own marketing efforts.

There are normally four parties involved: The business with a product or service to sell, i.e. the merchant (or the 'retailer' or 'brand'), the affiliate network (which facilitates contact between merchants and affiliates), the affiliate (often referred to as 'the publisher'), and finally the customer.

Since the first affiliate network was introduced in 1994, the market has become increasingly complex. There are now several other tiers of players, such as affiliate management agencies, super-affiliates and specialized third party vendors. Whereas affiliate marketing offers the merchant an easy entry into the market, it also offers many risks and a good affiliate manager must ensure that affiliates are monitored closely, as they are in effect the merchants 'face to the public'.

At amacllc.com we verify all affiliates and we monitor our affiliates performance closely to ensure quality of traffic and leads. We are also constantly adapting our Terms & Conditions to ensure that no affiliate is paid for bad or fraudulent traffic.

What is White Hat SEO?

White Hat SEO refers to the usage of SEO strategies, techniques and tactics that are focused on a human audience and human interaction, as opposed to search engines, and which follows search engine rules and policies 100%.

A Web site that is SEO optimized, but still focuses on relevancy and organic ranking would be considered to be optimized using White Hat SEO. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers.

White Hat SEO should be used by companies who intend to make a long-term investment in their Web presence. White Hat SEO is sometimes also called Ethical SEO.